ESSAY

By ARDATH GOLDSTEIN WEAVER
Published: Issue 1, Summer 2009
Part of SPECIAL REPORT: The Arts & The Economy
Communicating the value of culture beyond ‘the choir’ is like language immersion. Arts policy makers must not only learn to speak the language of business—they must also practice lessons in the real world. A model for this technique has recently been tested in Happy Valley, North Carolina, a rural foothills region known for its century-old farms. [...]


